Acquisition and Management of Digital Assets for the Transitioning Broadcast Facility

Beth Rogozinski, Paul Stevens

Television stations and all entertainment industries are becoming more reliant upon digital tools for the acquisition, creation and management of media assets. This trend will continue and rapidly expand within the broadcasting realm as broadcasters around the world begin to transition their facilities to all digital workplaces in preparation for all digital transmission. While the future of “all digital” is still quite some time away for most broadcasters, it is inevitable also, that most, if not all, are in need of digital solutions to replace aging analog equipment. In addition, all broadcasters are concerned with and interested in beginning their transition to digital facilities in order to maintain an edge in this increasingly competitive industry. As broadcasters face the task of upgrading their facilities, they are all concerned with similar questions: How will digital equipment work with existing equipment, both analog and digital, that doesn't have to be replaced yet? How might new digital solutions increase productivity in broadcast stations, thereby cutting costs? How might digital systems help to increase and retain the value of media assets? How will the digital solutions purchased today prepare broadcast stations for the future? This paper addresses the questions facing broadcasters wishing to upgrade their facilities with digital equipment, both from an engineering and logistical perspective, as well as from a financial and business perspective.

Published
1997-11
Content type
Original Research
DOI
10.5594/M00235
ISBN
978-1-61482-928-7