Data Broadcasting Solutions for Broadcasters

With the advent of digital TV in the United States and worldwide, broadcasters are searching for new opportunities to enhance the programming they offer. In addition many in the industry believe that potential new sources of revenue can be unlocked by providing consumers rich digital content. This year Thomcast Communications and PBS teamed to test an end-to-end data broadcasting solution. This paper presents an update of those trials. First a general data broadcasting architecture is discussed along with the technical requirements to support various potential business models. This includes a discussion on what is required to deliver IP content over MPEG-2 networks. The needs of both the network facility and the local station are addressed. Finally, solutions that have actually been implemented and tested in the field are presented.

Published

2000-10

Content type

Original Research

DOI

10.5594/M00154

ISBN

978-1-61482-933-1