Centralized Network Origination (CNO) White Paper

The most common operational paradigm for a traditional broadcast origination facility includes several basic areas: media acquisition, screening/conformance, newsgathering/news production, post-production, and transmission. When analyzed as a singular entity, each of these processes is required for the daily operation of the facility. However, when multiple facilities are brought together as a station group, often under a network content provider, several of these areas may be redrawn to take advantage of economies of scale not attainable by a single facility or broadcaster. — Consolidation of individual broadcasters under a network or corporate station group must take into account certain inefficiencies due to redundancy of efforts within the group. While the local segment of any single broadcaster is not ideally suited to consolidation, much of the network operations can lend themselves to this approach. — As broadcasters struggle with the global concern of a unified Media Asset Management System (MAMS), one of the primary hurdles involves identical media ingested at multiple points. Specifically, differences between titling information, metadata entry, and even video/audio standards could result in the same physical media having, in effect, multiple personalities within the system as a whole. — This paper will serve to describe a concept for Centralized Network Origination and Operations. The concept attempts to address the challenges presented by the network/station groups stated strategy to reduce redundancy within current media handling and transmission processes, while serving to enable DTV broad- and data-casting modes within SDTV/HDTV requirements.

Published

2001-11

Content type

Original Research

DOI

10.5594/M00972

ISBN

978-1-61482-935-5