ATVEF: A Specification for Interactive Television Based on Internet Standards

It is becoming clear that one of the major benefits of digital television will be its ability to carry substantial amounts of auxiliary data, both program-related and otherwise. This is a result of both the maturing of broadcast television technology as well as the increasing sophistication and demands of audiences. In this regard, TV data broadcasting can be considered the zero-point of intersection for convergence of computers and television, allowing the embrace of an interactive television experience both PC and TV platforms. Yet exactly how this is to be successfully accomplished remains under debate. The uncertainty is amplified by the relative lack of established creative aesthetics and consumer preferences in such a new environment, as well as the pressing economic exigencies of enhanced-content providers. The need for technical standardisation in this nascent domain is unanimously held, however. — This presentation will discuss methods of adapting already successful compositional styles and data transmission standards for the creation, transport and delivery of interactive television and other TV data-broadcast material. It will propose practical yet extensible solutions to this issue of profound relevance to television's future.

Published

1999-07

Content type

Original Research

DOI

10.5594/M001183

ISBN

978-1-61482-948-5