Basic Function of Integrated TV Services for ISDB

This paper first briefly summarizes how interactive multimedia services can be implemented in a broadcasting environment characterized by one-way transmission. Next, Integrated Services Television (ISTV) is proposed as an approach for realizing broadcast multimedia services in the digital age. It is shown that the structured data approach is capable of describing displays and services that are flexible and able to be extended. Finally, we assess the effectiveness of ISTV functions and the structured data approach using simulator and test programs. Viewers' responses to a menu display which displays a range of available services were solicited, and 90% of the respondents were found to be favorably impressed by the ease with which available services could be understood.

Published

1996-10

Content type

Original Research

DOI

10.5594/M001231

ISBN

978-1-61482-947-8