A Review and Assessment of Digital Production Techniques
Television is a powerful force, in Australia, we watch 22 hours, 45 minutes of television per week on average, with at least one TV in 99% of Australian homes. In North Africa, the Nomadic tribe of the Tuareg have delayed their annual camel caravan migration across the Sahara in order to watch the final episode of Dallas. It is the most influential form of mass marketing. A recent survey found that in Australia television advertising was eight times more influential than it's nearest closest rival, newspapers.
- Published
- 1994-07
- Content type
- Original Research
- DOI
- 10.5594/M001130
- ISBN
- 978-1-61482-946-1
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