Virtualization of Television Playout

This paper considers how conventional broadcast operations for network, cable, and affiliate station television services (Appointment TV) can be consolidated with on-demand services into a unified “Media Factory” and how that can be virtualized in a datacenter or cloud. The virtualized Media Factory will facilitate greater agility in delivering new services, variable infrastructure costs that align with revenues, and scalable infrastructure. These benefits will enable media companies to economically meet the exploding consumer demand for new services and to address new markets where traditional television models were untenable. The diagram below is a high level summary of the concept.

Published

2013-10

Content type

Original Research

DOI

10.5594/M001522

ISBN

978-1-61482-953-9