Addressing Issues in File Based Workflows: The Joint Task Force on File Formats and Media Interoperability

When it comes to media, measurement is what it's all about. We are all in the business of monetizing our media assets, but without accurate measurement of their consumption, we really can't do a good job of this. 2014 has seen some very important advances in technologies that enable not only the management, but also identification, and measurement of media consumption. SMPTE is standardizing the representation of Ad-IDs and EIDRs, as well as how to handle those in MXF files. They are also working on the embedding of these identifiers in content in such a way that it can survive all means of transformation and distribution to viewers. Couple this with work that has already been done, and we are on the cusp of having a very powerful toolset for media management and measurement.

Published

2014-10

Content type

Original Research

Keywords

Ad-ID, Joint Task Force, File Based Workflows, standards, workflow

DOI

10.5594/M001551

ISBN

978-1-61482-954-6