Smarter Workflows for Multi-platform Delivery

The media landscape, with second-screen and online delivery increasingly significant, has changed dramatically. Along with these changes comes the need to fundamentally alter media asset workflows. Managing content from a central repository, where operators can produce files for broadcast, mobile and web on one seamless workflow is the future. This paper will detail how integrated web-based technologies allow asset delivery to any platform in one workflow, enabling content packaging and optimized delivery speed while wrapping in branding and graphics. We'll show technologies that allow content updating right up to the point of transmission, empowering journalists' creativity. Techniques such as storing the edit decision list (EDL) and graphic information as metadata, with the video and graphics playlist then sent to the control room, with the final piece played back in real time on-air-automatically sized and distributed online and to mobile devices-dramatically save storage space and time.

Published

2014-10

Content type

Original Research

Keywords

Media asset management, MAM, Video, EDL, multi-platform, IP workflow

DOI

10.5594/M001562

ISBN

978-1-61482-954-6