My Boss Wants to Transcode in the Cloud

The use of cloud computing platforms for video production workflows has become a reality for many media organizations. Cloud computing platforms offer several unique capabilities for application deployment that enable new and different interactions for viewers and partners. Technical teams are receiving the mandate to evaluate, test and deploy on cloud computing platforms. — Successful implementations of cloud video applications are the result of applying cloud technology to remove business constraints. The goals were not replication of existing infrastructure on the cloud platform but instead to provide on-demand capacity, world-wide accessibility and dynamic scaling of application and storage resources. — This paper describes how three media companies have structured their workflows using cloud technology to deliver successful application deployments, with far less effort, on or under budget. It is important to recognize that cloud platforms are NOT a one-size-fits-all, silver bullet solution for every problem but do: ▪ Provide capability for new products and services that are not practical with enterprise systems. ▪ Add a powerful technology suite to your tool set. ▪ Enable new possibilities for those who embrace a different perspective.

Published

2015-10

Content type

Original Research

Keywords

Cloud video, cloud video workflows

DOI

10.5594/M001662

ISBN

978-1-61482-956-0