Content Personalization; a Future Vision

Content personalization has the potential to generate compelling versions of documentaries, dramas, sports recaps, news summaries, movies, and advertisements that dynamically match each viewer's interests - the extreme relevance increasing audience engagement. Additionally, rich viewer-controlled personal preference data in turn increases the value of subscription and advertising revenue streams. — However, there is a growing and competing tension between content distributors' desire to serve precise and meaningful recommendations for viewers and viewers' willingness to allow access to their personal data, especially to unknown or untrusted organizations. The emerging need for content providers is to have a more comprehensive understanding of audience preferences and for viewers the ability to carry their preferences across all content providers. To address these needs, a secure privacy-assured mechanism to support rapid transparent use of data would address these competing tensions. — Today, neither a technical solution nor protocol standard exist to support this vision. The purpose of this paper is to explore the potential of a data rich, viewer controlled content personalization ecosystem.

Published

2022-10

Content type

Original Research

Keywords

audience segmentation, cloud, content stitching, content provider agents, content recommendation, content relevance, content staging, content targeting, compelling content, data ownership, edge services, relevant advertising, personal profile, personalized production, personalized programming, viewer agents, viewer control, viewer preference identification

DOI

10.5594/M001978

ISBN

978-1-61482-963-8