Media and Entertainment Sustainability on the Cloud

Media and Entertainment (M&E) companies are becoming increasingly committed to building a sustainable business for their employees, customers, and communities. At the same time, M&E companies are seeking to enhance and re-invent their business using cloud computing (the on-demand delivery of compute power, database, storage, applications, and other IT resources via the Internet with pay-as-you-go pricing). Fortunately, the goals of improving sustainability and cloud adoption can be synergistic, as enhanced business efficiency via cloud can also drive sustainability. Cloud providers, through scale and focus on innovation, can achieve higher resource utilization and energy efficiency than is possible for typical on-premises or collocated data centers. This paper will examine why M&E companies are seeking sustainability, terminology used in sustainability, published sustainability goals of M&E companies, and how M&E companies can achieve enhanced sustainability on the cloud.

Published

2022-10

Content type

Original Research

Keywords

Sustainability, cloud, carbon, net zero, remote production

DOI

10.5594/M001962

ISBN

978-1-61482-963-8