Automation of Coordination: Business Process Management for Media Companies

This paper dissects the problems and challenges that the typical media company faces in aligning their fast changing technology and business requirements with their increasingly complex production processes and shows how Workflow Management Systems (WfMS) can leverage a Service Oriented Architecture (SOA) and the concept of Business Process Management (BPM) to streamline production. With a Workflow Management system, automated handoffs between functions, notifications and status updates replace inefficient manual coordination efforts. Scheduling can also be automated to assign tasks to human or machine resources. Included are examples of how Workflow Management Systems are used in media companies such as SONY, the First German Television ARD and Warner Bros., to manage their processes holistically and to integrate and optimize these processes on a global scale.

Published

2009-10

Content type

Original Research

DOI

10.5594/M001295

ISBN

978-1-61482-943-0