The Importance of Media Verification for Effective Content Management Workflow

The value of a media asset lies in the owner's ability to access and use that content when needed. For this reason, media verification is a critical element of effective content asset management. This paper will explore three major phases that are necessary to fully implement and attain the benefits of both disk and tape file-based content management workflows, in the process examining the obstacles encountered throughout these three phases, strategies for eliminating those obstacles, and ways in which content producers and owners can use media verification to ensure that all of the media required for production (or delivery) has been verified off the archive. It will also examine how, as a seamless part of the asset management workflow, media verification and indexing allow media organizations to federate storage archives and use a central database to search media assets, in turn maximizing use of their archives. — Media verification can be implemented in three tiers addressing wrapper data, basic metadata, and content verification. By providing deep QC (evaluating the media at the physical level) and ensuring the presence and integrity of all pieces on ingest, the media verification system provides immediate confidence and a baseline for indexing and later verification. The ability to configure the scanning and indexing process, as well as the rules and settings governing it, allows the content owner to target and maximize performance according to the company's business needs. By exchanging rich metadata with other content management systems and feeding a centralized metadata repository, the media verification solution facilitates specific verification tasks through the user's preferred MAM interface and provides powerful search capabilities across the enterprise. — This paper also incorporates three interviews with content producers/owners, not only to discuss the obstacles they faced in fully realizing the benefits of file-based content management workflows, but also to gain their insight into related processes. Finally, this paper will discuss techniques for adopting media verification systems within a highly automated and easily managed content asset management workflow.

Published

2009-10

Content type

Original Research

DOI

10.5594/M001315

ISBN

978-1-61482-943-0