The Evolution of Watermarking and Fingerprinting Technologies: From Protection to Monetization

The introduction of new technologies has caused the broadcast industry to experience rapid and often drastic transformation. We are now entering a new digital TV, broadband and mobile age where the classic distribution model of platform operator to consumer is dissolving. People are now able, using an array of digital tools, to create, distribute and consume content, anytime, anywhere. — Content providers and marketers tap into a vast arsenal of new technologies and services at their disposal to reach an ever-more sophisticated audience. Today they are testing a myriad of different content on multi-platforms to differentiate their brands and content offerings. In such context, measuring success has become paramount to ensure they are wisely allocating their resources and budget. — In an ever expanding universe of choice and availability of media content, broadcast and internet tracking solutions are becoming critical tools for maximizing content value throughout its life cycle. The new wave of content identification technologies will transform the way content is distributed, consumed and paid for.

Published

2009-10

Content type

Original Research

DOI

10.5594/M001330

ISBN

978-1-61482-943-0