Decomposing Media Operations Leveraging Advanced Content and Metadata Storage Management Solutions

As the paradigm for media operations continues to morph in this ever-changing economic and technological environment, content owners face increasing challenges with respect to improving operational efficiencies, preserving content and effectively monetizing their valuable assets. Add to these challenges the changing expectations of the viewer and the multitude of new content delivery mechanisms, and the complexity of the situation rises exponentially. — Although it is not necessarily a convenient perspective to take, a high-level view that deconstructs the media organization into its component workflow entities, or its macro-blocks, not only provides a clearer picture of information and content flow throughout the facility, but also illuminates possible efficiency gains and ROI opportunities. If done correctly, this decomposition can also be used to remove dependencies between these organizational macro-blocks adding operational flexibility to the list of potential benefits which can be realized. — This paper takes a macro-level view of the media organization and shows that technical blocks focusing on content storage management (CSM) and metadata storage management (MSM) are fundamental to the future agility and growth of such an organization. Armed with a clear understanding of the workflow components that comprise a media operation and of technological enablers such as MSM and CSM solutions, content owners can quickly recognize advanced business opportunities with little added investment and little or no human involvement.

Published

2009-10

Content type

Original Research

DOI

10.5594/M001298

ISBN

978-1-61482-943-0