Centralized Multi-Station Operation - Take 2

About ten years ago, following the widespread deployment of master control automation systems in the U.S. station market, the concept of centralized operation of multiple stations under common ownership was evaluated and in a several cases deployed. The results of these initial multi-station centralizations were mixed, and a primary objective of significantly lower operating costs was not always achieved since the resultant savings in manpower proved inadequate to offset the cost of the required communications links at 1990s rates. Nevertheless, several of these centralized projects continue in operation today, and a few have been expanded or upgraded with newer technology. Overall, however, the anticipated substantial benefits of station group centralization have not been fully realized, and broadcasters continue to look for new models to improve their bottom line through reduced costs. — Today in the midst of a stark outlook for local TV station profitability - exacerbated by the recent economic crisis - station group owners are taking a second look at centralization. Specifically, this renewed interest is being fueled by technology and market advances that promise lower costs and simplified deployments.

Published

2009-10

Content type

Original Research

DOI

10.5594/M001344

ISBN

978-1-61482-943-0