Live/File-Based Workflows Convergence for Multi-Screen Delivery Strategy

This white paper deals with the revolution occurring in the content delivery industry, new ways for consuming video anytime and everywhere. This paper also addresses how this impacts live and file based workflows. In the first section, this paper provides a status on multiple screen delivery strategies now being adopted by Operators and Broadcasters to monetize content value. The trends driven by successful multimedia devices such as iPhone, iPad or Over-the-Top TV deployments leads viewers to consume video of their choice on any type of screens, whether it is; Television, Mobile or PC- at any moment. Content viewers now require watching a live asset on their mobile phone while commuting, and on their Full HD plasma with a pristine Blue-ray quality when at home. Consequently, customer's expectations increase from both a quality and timing perspective. In a second part, this white paper details the necessary technical innovations brought to workflows to enable this content revolution. This section especially deals with how TV channels can be processed to allow the production of multiple flavors of the same asset in live, near-live or offline schedules. Due to all of this, content workflows are now being turned from isolated file production islands and live video head ends to fully optimized systems in which live and file-based work flows are converging. Lastly, this white paper points out some challenges that the industry will have to face to in the near future. The trends outlined in this section will cover cloud computing and ad insertion among other topics.

Published

2010-10

Content type

Original Research

Keywords

VOD, Over-The-Top TV, transcoding, Video Everywhere, ad insertion, Cloud Computing, Convergence

DOI

10.5594/M001367

ISBN

978-1-61482-944-7