Defining the Future Consumer Video Format

The current display model, and with that, the consumer video format itself as the connecting element between the motion picture content creation world and the consumer display world are currently being challenged! • Consumer displays are offering new features, such as Wide Color Gamut and High Dynamic Range, to the audience, and there is yet no content that is capable of supporting these features. • The CRT-based display model currently used in content creation can no longer be seen to be a representative for new consumer displays. • The consumer displays themselves have no common reference, and due to the emergence of new display technologies it is not to be expected that display capabilities will converge in the future. • Content Creators like to use newest technologies but are confused about the approach, and about how to achieve best results for the consumer. • The current video format, which relies on the CRT model, can therefore no longer stand, and is to be revised. At the same time, the appropriateness of current coding schemes for delivery has to be revisited as well. — This paper describes challenges for the imaging chain in perspective to the changing and volatile landscape of display technologies; the question of how display evolution will impact — or better, can be exploited for — content creation. • This paper proposes two possible solutions, among which is a change of doctrines by abandoning the CRT display model for content mastering, and ultimately allow the content creators to utilize the full spectrum of capabilities of the new display technologies.

Published

2008-10

Content type

Original Research

DOI

10.5594/M001026

ISBN

978-1-61482-939-3