How Automation Can Help Broadcasters and Production Companies Reach Video Production Nirvana

The global TV & video industry is experiencing disruption and evolution with the rapid growth of video streaming services like Netflix and Amazon. ABI Research forecasts that live linear OTT video services will grow to approximately $7 billion dollars of worldwide revenue by 2021, from a little more than $1 billion in 2016. How is this trend impacting production studios and content creators? — To engage their audience and drive viewership, Netflix promised to double content production and Amazon committed to tripling the number of its original shows. The uptick will continue with some predicting that 2017 output could reach more than 500 scripted shows. Consequently, it will be a steep, new challenge for content producers, broadcasters and VOD service providers to keep pace with increasing demands. Some say this massive increase in programming — coined “peak TV” in some parts of the world—is unsustainable and producers may simply run out of resources and bandwidth. Ultimately, content creators and distributors need creative solutions to address the current surge in demand with lean resources. — This report will discuss the importance of eliminating silos of production through tight integrations across the ecosystem, and introducing production automation to eliminate manual tasks, shorten production cycles and increase productivity. These recommendations will include global examples from broadcasters and production companies who were facing some of these industry challenges. — It's all in effort to meet the TV demands of tomorrow.

Published

2015-07

Content type

Original Research

Keywords

Media logistics, automation, video production, media production, production, workflow, productivity, efficiency, streamline workflows, ingestion, complexity, metadata, collaboration, AI, Artificial intelligence, syndication, visibility, curation, distribution, recommendation, monetisation

DOI

10.5594/M001738

ISBN

978-1-61482-958-4