Graphics for Engineering

In a television station, we hear a lot about maintaining the consistency and quality of the on-air look. What makes up an on-air look. Is it just having 10 good news graphics a night? Or is it a $100,000 metallic station logo that flies over the city skyline every time the promotion department has an avail? Is it having a nice open for your 6pm newscast? None of those examples by themselves make up the on-air look. The on-air look is the station's recognizable image or identity throughout a days worth of programming, from sign-on to sign-off. Elements that make up the on-air look include Station Image Graphics, News Graphics and Programming and Promotional Graphics.

Published

1988-01

Content type

Original Research

DOI

10.5594/M00540

ISBN

978-1-61482-917-1