The Pipe Dream Becomes Real: Advertising Workflows Come of Age

The past year has been, quite possibly, the most eventful ever in the development of efficient advertising workflows. We can now embed a digital version of the infamous advertising slate in delivered commercials, using the Advanced Media Workflow Association's AS-12. BXF can be used to exchange not only the schedule of commercials, but instructions to move them from point A to B, as well as move the full complement of their metadata. BXF is also developing the ability to move copy rotation instructions from agency to broadcaster, filling the biggest gap existing today in the workflow. Ad-ID bridges all of this, making unique commercial identification simple. — With an ever-expanding array of delivery platforms, as well as targeted advertising, maximum efficiency for advertising workflows has gone from a nice idea to a must-have. The good news is that we now have the tools to make it all work. — We'll show how the whole thing fits together today, using industry standard approaches, making the pipe dream of automated advertising workflows a reality.

Published

2012-10

Content type

Original Research

Keywords

Ad-ID, Workflow, Advertising, BXF, MXF, Agency, Traffic

DOI

10.5594/M001430

ISBN

978-1-61482-952-2