Being the Change You Wish to See: Changing Broadcast Schedules Right up to Air

Today's world is all about people getting what they want, right away. The world of media is no exception. The Internet has caused us to think about the words “dynamic” and “media” in entirely different ways. Viewers now have access to whatever they want, whenever they want. Advertising, long a mainstay of the media industry, is no exception. Advertisers expect the right ad to be shown to the right person, on the right device. This includes changing their minds about what they want to advertise, when, and where, right up to the time that the viewer sees the ad. — Sounds like a nightmare, doesn't it? Well, it used to be. Fortunately, we now have SMPTE's Broadcast Exchange Format (BXF), which is perfect for this task. We'll look at real-world cases in which BXF is enabling dynamically changing delivery of content, right up to the time the viewer sees it. — So, don't fear change, embrace it with the help of the right tools, and a new outlook on media consumption. Oh, and you can expect to not only save money doing this, but also find new revenue.

Published

2012-10

Content type

Original Research

Keywords

Ad-ID, Workflow, Advertising, BXF, Agency, Traffic

DOI

10.5594/M001438

ISBN

978-1-61482-952-2