Color TV Commercials by Use of Direct Artwork with Opaques
Presenting and transmitting a color commercial during the station break seemed at first no problem because there were available 35mm slides, color film and the live color camera. However, experience during some 400 color programs transmitted through this station — several hundred hours originating from NBC network and the balance originating in this station's own studios — showed that none of these methods of handling the station break was entirely satisfactory. The solution to this problem for WTMJ-TV was found in its new Colorbal unit.
- Print ISSN
- 0361-4573
- Published
- 1956-05
- Content type
- Original Research
- DOI
- 10.5594/J07339
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