Scope and Nature of Nontheatrical Films in the United States

The audio-visual technique of communication is today one of the fastest growing segments of the motion-picture industry. The current annual nontheatrical-film investment is more than a quarter-billion dollars. Dividing the industry into six principal fields, the paper presents such factors as expenditures; number of productions and types of production units; projector ownership; styles and types of films; and distribution of films and size of audiences. The largest of the six categories considered — business and industry — including both large and small companies, applies a variety of visual-communication tools to advertising and sales, industrial and public relations, and research and development. Although limited as yet, the circulation of business films abroad is steadily increasing.

Print ISSN

0361-4573

Published

1959-06

Content type

Original Research

DOI

10.5594/J13827