A Television Workshop as an Agency Client Service
The general layout of the Workshop, which was established in New York in 1954 by the J. Walter Thompson Co. to provide a testing-ground for commercial ideas, is given, and then the studio, control room, and editing room and their equipment are described. Maintenance equipment, power services and viewing facilities are outlined. Live and film television, both monochrome and color, sound and video recording, animation, stop-motion and other special effects, as well as experimental and developmental work, are among the activities of the Workshop.
- Print ISSN
- 0361-4573
- Published
- 1959-07
- Content type
- Original Research
- DOI
- 10.5594/J13809
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