Key TV: A Participation Approach to Subscription Television
Key TV is a form of subscription television directly applicable to wired systems but having broad possibilities in other fields. A major feature of Key TV is the participation equipment by which the TV audience can reply to questions from the central studio for purposes of entertainment games, direct merchandising, educational quizzing, opinion sampling, and others. A technical description of the system is given including the concept of serial query, preparation of punched-tape records of audience actions and computer use for monthly billing and reply processing.
- Print ISSN
- 0361-4573
- Published
- 1962-03
- Content type
- Original Research
- DOI
- 10.5594/J16883
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