Creating an Industry

Note: “Creating an Industry: A Case Study in the Management of Television Innovation” is a master's thesis submitted by Robert C. Bitting, Jr., at the Massachusetts Institute of Technology in 1963. The author chose the Radio Corporation of America as the organization most suitable for special study. Much of his thesis is concerned with problems of management, but of more general interest is his anecdotal approach to the history of the Radio Corporation of America and of the development of television. The following article is comprised of Chapters II and III from the thesis, in somewhat abbreviated form.

Print ISSN

0361-4573

Published

1965-11

Content type

Original Research

DOI

10.5594/J05981