Single Camera Shooting and Post-Production Techniques of Color Video Tape

With Plumbicon color TV cameras and Ampex VR 2000 high-band video-tape machines, taped commercials can be made in the producer's studios. Audio and video signals are transmitted over permanent telephone lines. Two hours before taping, a rack containing the camera control unit and a rack containing sync generator, vectorscope and a switcher are moved into the production studio. With the TV camera mounted on a Worell head, and the focus and zoom controls mounted at the side of the TV camera, the commercial is shot the same way it would be shot on film. After shooting, selected takes are transferred from tape to 16mm direct positive film; a special cue track is transferred to the videotape cue track and to the audio track of the 16mm film; the sync portions of the takes are transferred to 35mm magnetic-striped film. The film editor cuts the commercial together as he would cut together a film commercial. After approval of the rough cut film, it is then transferred back to video tape and the commercial is completed on video tape through the use of electronic editing and video mixing. This process corresponds to negative matching in film.

Print ISSN

0361-4573

Published

1967-11

Content type

Original Research

DOI

10.5594/J13669