Design Parameters for Integrated Urban Communications
A CATV system can be converted into an integrated CATV/Pay TV/Audience Rating/Audience Response system by providing for two-way transmission on the cable network and connecting, at each home TV set, a program selector unit that is arranged to generate signals indicative of the program selected and also subscriber response signals for TV shopping, opinion surveys, TV auctions, etc. These identification and response signals are sent back down the cable network to a central office interrogation system which is computer-controlled. A proposed design that meets specified system requirements for these new services would cost approximately $50 per subscriber more than a CATV system alone.
- Print ISSN
- 0361-4573
- Published
- 1970-06
- Content type
- Original Research
- DOI
- 10.5594/J10681
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