Problems of a Theater Manager

Nat Glasser

The contrasting nature of the points of view held by motion picture engineers and managers of theaters, as regards the ultimate presentation of entertainment, is discussed. The fact that the ultimate objective of both engineers and theater managers is identical, in providing a contribution to what is commonly called showmanship, is emphasized; and the especially urgent need of appreciation of this conception in times like these is pointed out. The engineer regards motion picture technology as an end, whereas the manager regards it as the means to that end. Where the end is a common one, it is clear that the two contrasting points of view can not be compatible; and it is the appreciation of this fact that will lead ultimately to a form of cooperation that will be greatly productive of results in the future.

Print ISSN
Published
1932-09
Content type
Original Research
DOI
10.5594/J14759