The Business Screen—Some Demands Made by and upon it
Motion pictures have been used for advertising for a number of years, but only in the last few years has the use of the business film reached such outstanding proportions. The majority of such films are now shown on 16-mm. sound equipment. — Some of the applications that have been made and the various groupings into which the several types of advertising pictures fall are described, including a brief historical explanation of why various types of films came into use.
- Print ISSN
- 0097-5834
- Published
- 1936-10
- Content type
- Original Research
- DOI
- 10.5594/J14743
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