The High Cost of Poor Projection
Only five per cent of the capital invested in the motion picture industry is in studios and distribution facilities. Ninety-five per cent, aggregating a total of $1,900,000,000, is invested in motion picture theaters and their equipment. This staggering investment is in the hands of the exhibitor. He needs technical advice. — The Society of Motion Picture Engineers has built up the necessary body of technical knowledge; but the exhibitor cannot follow the Society's work in detail because he is equally harassed with many theater problems. The Society should arrange to segregate and collect those items of information appearing throughout its Journal which would be of direct help to him. These could then be published in handy reference form for dealing with theater projection problems. There is no other single aid to good projection that could be more helpful.
- Print ISSN
- 0097-5834
- Published
- 1946-10
- Content type
- Original Research
- DOI
- 10.5594/J12773