Television and the Motion Picture Theater

Lester B. Isaac

The problems of television entertainment in motion picture theaters are discussed from the exhibitors's standpoint, including present equipment available, location in the theater, scheduling of programs, and the economic considerations. The author wishes to emphasize that his comments in no way reflect the opinions of Loew's Incorporated or any of its officers or executives. He offers the following paper as his personal thoughts on a widely discussed subject.

Print ISSN
Published
1946-12
Content type
Original Research
DOI
10.5594/J12750