Will Film Take over the Television Commercial?

People in the advertising business are convinced that the amount of film used for television commercials will be determined largely by the way film does its job. Any commercial is supposed to sell goods, and to sell goods over television, many of the same things are done that sell goods over the counter or from door to door or over a desk. As many contacts as possible are made with prospects. They must be interested in what a product can do for their welfare. Show them the product. Demonstrate the way it works. And if possible, try to make friends while doing this.

Print ISSN

0097-5834

Published

1949-08

Content type

Original Research

DOI

10.5594/J16509