Desirable Locations for Theater Sites

Land economics, sociology, and physical planning have enabled us to determine with scientific exactness the characteristics of the urban retail structure, of which the theater is a part. Today, the selection of the location of the theater is more important than ever before because of various new trends adversely affecting the motion picture industry. The following is the basic information required to determine the suitability of a location and site for a theater: size of the tributary population; living and spending habits; the retail pattern; physical characteristics; and the anticipated development of the area. Once these factors are ascertained, we can determine the relation between seating capacity and population in the tributary area and evaluate the economics involved.

Print ISSN

0097-5834

Published

1949-10

Content type

Original Research

DOI

10.5594/J15206