The Trend in Drive-In Theaters
A brief history pointing to the rapid postwar development of drive-in theaters based on fulfilling important needs of a huge “Forgotten Audience” is given. An outline of some of the unique design features and of the special services made available indicate why drive-in theaters offer an economical and versatile means of recreation, relaxation and general enjoyment for motorists, and a return on capital investment which is an investor's dream. Prerequisites for satisfactory projection and sound as basic requirements for successful drive-in theater construction and management, are reviewed.
- Print ISSN
- 0898-042X
- Published
- 1950-02
- Content type
- Original Research
- DOI
- 10.5594/J11356
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