The Trend in Drive-In Theaters

Charles R. Underhill

A brief history pointing to the rapid postwar development of drive-in theaters based on fulfilling important needs of a huge “Forgotten Audience” is given. An outline of some of the unique design features and of the special services made available indicate why drive-in theaters offer an economical and versatile means of recreation, relaxation and general enjoyment for motorists, and a return on capital investment which is an investor's dream. Prerequisites for satisfactory projection and sound as basic requirements for successful drive-in theater construction and management, are reviewed.

Print ISSN
Published
1950-02
Content type
Original Research
DOI
10.5594/J11356