Interactive Television Content Authoring
This paper discusses adapting already successful internet content-creation methods for the development and presentation of interactive television programming. The migration of the television industry to digital technology provides the opportunity for broadcasters to utilize their spectrum for the delivery of new types of programming services, allowing personalization of program content, commerce opportunities, and direct viewer interaction.
- Print ISSN
- 0036-1682
- Published
- 2001-03
- Content type
- Original Research
- DOI
- 10.5594/J16466
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