Film and Video: A Producer's Viewpoint
“The quirky unreliability of our visual communication technology — whether motion-picture, multi-image, or electronic — has been a recurrent theme in our industries ever since the Lumière brothers established the first film theater in Paris 87 years ago. But the failure of the Tinian screening was more than a mere technical snafu. It represented a fundamental misunderstanding of the nature of visual literacy, something that technology alone cannot remedy.” — “… a changeover will require, among many other things, a fundamental perceptual change in this country, and in every other major center of commerce. That perceptual change will entail a vastly increased public comprehension of what I referred to a few moments ago as ‘visual literacy’ — the ability to comprehend and process information, attitudes, and feelings through visual media.”
- Print ISSN
- 0036-1682
- Published
- 1983-07
- Content type
- Original Research
- DOI
- 10.5594/J00729