Television

Donald C. McCroskey

The function of the engineer is to provide the tools for the production and distribution of television programming. The rationale for purchasing new equipment can come from many directions—obsolescence, high maintenance costs, provision of new functions for competitive reasons, increased manpower efficiency, and improvement of technical performance. The latter may be the least appreciated by the people paying the bills, and had best be accompanied by some of the other factors. Technical innovations by themselves are never responsible for holding a viewer's attention over a sustained period of time. The “play” is still the thing.

Print ISSN
Published
1986-04
Content type
Original Research
DOI
10.5594/J17961