Is There a Future for Digital Terrestrial Television Broadcasting? One Observer's View
The decade-long transition from analog to digital terrestrial television broadcasting (DTTB) has finally been completed, but the future of DTTB is now in question. The economic recession and cultural shifts in the way viewers watch television programming have had a severe impact on both advertising revenue and audience shares. This has led some industry analysts to ask whether the digital TV transition was necessary, or, has it enabled new ways for TV broadcasters to communicate with viewers and not only survive, but also thrive in the 21st century?
- Print ISSN
- 1545-0279
- Electronic ISSN
- 2160-2492
- Published
- 2010-03
- Content type
- Original Research
- DOI
- 10.5594/J11416
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