New Immersive Content for TV and Cinema on the Horizon—New Challenges for Standards [Standards Report from the Engineering Vice President]

Hans Hoffmann

When consumers “lean-back” on their sofas and decide to enjoy a “movie night” or sport event they expect not only a good story or documentary, but also high immersive audiovisual quality. The industry is therefore focused on developing technologies and formats to increase realism and to provide newly enhanced audiovisual experiences to viewers and listeners.

Print ISSN
Electronic ISSN
2160-2492
Published
2012-10
Content type
Original Research
DOI
10.5594/j18227