Architecting Future Media Technologies [Report from the Standards Vice President]

Hans Hoffmann

Any media organization, whether it concerns movie producers, TV or radio broadcasters, press or print media, online or mobile media, is confronted with an increasing demand to change. Change in this context is an organizational and technological process that also affects job profiles, however, the motivators are different. Some media organizations are forced by a “burning platform” and the desire to reduce costs. Others have simply recognized that the way media content is consumed is radically changing and see the risk of losing listeners' or viewers' attention. Whatever the motivator, technology is at the core of the change process. It is important to understand that the introduction of new technologies cannot be at the beginning of a change process, but should be part of the overall architecture. Businesses and workflows must be analyzed, new applications/opportunities must be defined, data modeling and technical solutions must be identified, and an implementation scenario must be developed. Of course, technical solutions should be flexible, web services-based, and follow a service oriented architecture approach model. Consequently, there are challenges in software integration and interoperability.

Print ISSN
Electronic ISSN
2160-2492
Published
2013-11
Content type
Original Research
DOI
10.5594/j18352XY