Increase the Value of Media Content by Enabling “Video Follows Text” Drag-and-Drop Workflows between Diverse Systems and Locations

The value of content cannot be realized until it is used. Every step in the production process that is not frictionless introduces an expense that incrementally reduces content's value. Though search in media asset management and production systems often receives a great amount of emphasis during discussion of digital workflows, we should remember the process of sharing media files between equipment and locations can be particularly expensive in terms of time and other resources. It often involves a significant number of manual steps to export, transfer, transcode, import, and re-link media with its associated metadata and context. Though users are now frequently expected to manually perform each step of this workflow, this process can and should be automated to the point of being invisible to the user. When implemented, this type of automation produces measurable gains in efficiency and content value in each workflow cycle. Because of the seamless nature of the resulting workflows, journalists are encouraged to use, share, and repurpose content more frequently, resulting in increased numbers of cycles, which multiply the effect.

Print ISSN

1545-0279

Electronic ISSN

2160-2492

Published

2014-10

Content type

Original Research

DOI

10.5594/j18471