Viewer's Choice: Rethinking Media Personalization in a Multiscreen World
Venu Vasudevan
Television (TV) as a medium is undergoing two notable trends—dispersion and atomization. Dispersion is the evolution of TV from single-screen-at-a-time viewing into a rich, distributed viewing experience across multiple screens. Atomization is the transition from linear to nonlinear storytelling with substantial user control of the media consumption process. Without a technology solution, these two trends have the potential to adversely affect the economics of TV in increased content costs, increased user experience (UX) complexity, and, therefore, decreased user participation. This paper proposes a media services architecture that enables the delivery of richer multiscreen media experiences while still maintaining the coherence of the experience and the cost of the service delivery. We share a practical experience in running such a system over a large, globally diverse media corpus. The working system supports a social Electronic Program Guide UX leveraging both current and emerging (wearables and Internet of Things) device platforms.
Print ISSN
1545-0279
Electronic ISSN
2160-2492
Published
2016-04
Content type
Original Research
Keywords
Electronic program guide, multiscreen, user experience (UX)