Research on Audience Response to Multiple-Screen Projection

Sungmin Cho, Yanghyun Choi, Chongwook Chung, Younghui Kim

Thanks to digital technology, current movie theaters have developed viewing experiences that seek to enlarge the viewers’ sense of immersion. Among the recent enhancements are multiscreen projection systems, which use the existing screen at the center blended with screens on both sides of the theater to wrap audiences in a more immersive experience. This study concentrated on how multiple-screen environments affect fatigue and the feeling of presence for the audience. Experimental results showed that visual and emotional fatigue were lessened and presence increased with higher frame rates. Also, rear seats had a lower sense of presence than seats in the center, while brightness and resolution did not affect viewers’ sense of fatigue and presence. We found that the relationship between the position of the spectator and the positioning of the multiple screens affected presence and fatigue more than any other factors.

Print ISSN
Electronic ISSN
2160-2492
Published
2017-08
Content type
Original Research
Keywords
Multiple-screen, presence, visual discomfort, visual fatigue
DOI
10.5594/JMI.2017.2709842