Through the Smoke: A Look At Industry Trends

Matthew Eaton, Kimberly Lucin, Blake White, John Footen

Ultrahigh-definition services are poised for greater adoption and drive customer engagement, especially among sports fans. Meanwhile, consumers are turning to over-the-top (OTT) and “second screens” to broaden the scope of their viewing experiences and engage more interactively with content and communities. These evolving viewing behaviors bring about new opportunities in the area of social analytics. Broadcasting companies are also focusing on content planning, supply-chain, discovery, and production. Telcos and new-age OTT entrants are changing the content rights landscape. Change remains constant.

Print ISSN
Electronic ISSN
2160-2492
Published
2018-01
Content type
Original Research
Keywords
4K, analytics, business opportunities, cloud-based, consumer behavior, content rights, direct-to-consumer (D2C), distribution, enabling technologies, end-to-end, high dynamic range (HDR), high frame rate (HFR), internet protocol (IP) workflows, metadata/content discovery, over-the-top (OTT), second screen, storage, ultrahigh-definition (UHD), user-generated content (UGC), video-on-demand (VOD)
DOI
10.5594/JMI.2017.2770334