“Don’t forget about the audio!” was the mantra embedded in my brain since I was a young graduate trying to figure out how lip-sync was even possible, let alone reliable. The mantra is still true. Great audio makes pictures look better. Great audio improves the overall experience of the media. Creating great audio involves being able to control all the devices in the chain. This is where SMPTE’s long cooperation with the Audio Engineering Society (AES) is helping to bring some coordination and interoperability to this chaotic world.