Biometric Signals Reveal How Audiences Engage With Stories
Clayton P. Mosher, Brian Wellner
Consumer-wearable Bluetooth-enabled biometric devices are becoming more reliable for the collection of physiological data. They are also more accessible to the average consumer. Building a technology platform with the right devices, components, and algorithms can enable content creators to gather consumer insights on how viewers are engaging with their content. Additionally, content can be created with the intention of allowing viewers to interact and control storylines by utilizing their physiological responses. This article outlines the framework by which this type of data can be collected, what types of stimuli can be applied to insight gathering and content creation, and how this data can be processed.