In late 2022, we asked you to complete a member survey. This study, conducted by the firm, XYZ University, targeted SMPTE members and individuals who were not members but had an association with the Society. We selected XYZ University because they specialize in membership analysis that addresses the multiple generations participating in associations today. This is important because our members have different needs and expectations regarding their membership. Many of these are directly related to the stage in a person’s career and when they were born.